Thursday, July 30, 2009

WN BIDS FOR F9!!!!!!!!

I never thought this would happen, but Dallas based Southwest Airlines put in a bid for Denver based Frontier Airlines!

They said that each carrier would remain independent brands, but it should be interesting to see how this plays out!

Here are some quotes from Southwest's Executive VP, Ron Ricks.

Q. Obviously, we are in a tough economic environment. What makes this the right time for Southwest to seek to acquire Frontier?

A. We have always prepared in good times to weather the bad times and to be able to take advantage of a good opportunity, like this one, when presented to us. We have the cash, access to capital, and collateral that allows us to take advantage of this existing opportunity and synergies between Southwest and Frontier. We believe this is an opportunity to expand our network with legendary low fares, add jobs into Southwest, and boost competition in Denver as well as other cities with our low fares and high quality Customer Service.

Q: Final thoughts?

A: From a Customer perspective, nothing today changes at either carrier. This is merely a preliminary step in the process. There are many details to be worked through, but we are excited about the opportunity to submit a bid. We see a strong fit between our Company cultures, a mutual commitment to high quality Customer Service, and our similar entrepreneurial roots. We are confident that our bid, if successful, will boost low-fare competition and benefit consumers in Denver and other cities our expanded network will serve.

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